topgamingcrypto2022| Chinese beer moves towards high-end

SourceTopgamingcrypto2022Chief Financial Review

On April 12, 2024, on the development and consumption of China's beer industry, Nomura China consumer industry analyst Xiao Kaixi and Chinese consumer and real estate industry analyst Dong Jizhou wrote the new "Nomura Industry observation" that consumers' rising demand for high-end premium beer will continue to affect the development of China's beer industry and bring great growth potential for the high-end premium beer market. According to Euromonitor 2022 research data, the market share of China's high-end premium beer is relatively low compared with other major countries, accounting for 12% of the Chinese market.Topgamingcrypto2022.6%. Japan also experienced a high-end phenomenon between 2008 and 2019, when overall beer sales declined, but the performance of high-end premium beer led the market. Nomura believes that sales of high-end premium beer are likely to continue to lead the industry in the coming years, driving up its average selling price further.

When it comes to the high end, the most classic is the Legend of Life, which costs 1399 yuan per bottle of Tsingtao Beer. The appearance is very similar to red wine, using the "barrel" technology of classical European wine, combining the classic whisky blending method of North America, giving beer a double wonderful flavor, with a wort concentration as high as 23.9 °P and an alcohol content of 10.5%, which is three times higher than ordinary beer. In second place was the 1230 yuan bottle of American Anchorage craft "Devil's Trading" barley beer, brewed from galactic hops and then aged for 11 months in cognac barrels with a 375ml wort concentration of 37 °P.

Old Tsingtao Beer, which has been born for 121 years, has entered the charm-aware quality management mode based on digital end-to-end decoding. Decode the vague, perceptual and individual needs of consumers into an accurate, rational and standardized production process, and establish a standardized control system covering "systematic creation of hard factor products" and "immersive experience of service soft elements". Artistic brewing such as "Legend of the first Life", "hundred-year Journey" and "Amber Raj" leads the way. The newly launched boutique raw pulp and crystal pure raw and high-end fresh products meet the new needs of consumers for high-end and fresh beer with "fresh direct delivery" mode. Today, Tsing Tao Beer family is dazzling, divided into 9 categories, more than 70 product matrices, a hundred flowers blossom to enrich the choice of taste buds, leading the trend of high-end, diversified and personalized consumption. Innovative whole wheat white beer, Pearson, IPA, non-alcohol and other new special products to fill the gap in the market.

Data show that in 2023, the situation of the domestic beer industry is better, with the exception of Yanjing Beer, the major beer enterprises were popular last year. Among them, Tsing Tao Beer realized product sales of 80.07 million kiloliters; operating income of 33.94 billion yuan, an increase of 5.5% over the same period last year; and net profit of 4.27 billion yuan, an increase of 15% over the same period last year. Among them, sales of medium-and high-end products reached 3.24 million liters, an increase of 10.5 percent over the same period last year. At present, Tsingtao Beer is laying out the whisky business, and its products are under research and development. Tsingtao Beer No. 5 Plant 1 million kiloliters of craft brewing base and 2500 tons of whisky project have started construction. This is also one of the development trends of the domestic beer industry, that is, to try to the edge and extend the category. For example, China Resources Beer has previously launched a small snowflake beer steam to break the boundary between beverage and beer. Yanjing Beer launched hyaluronic acid beer Lion King Boguang rose grape fine brewing and so on, which are all innovative explorations outside the main strategy of the beer industry.

When it comes to beer finance, Ant Mathematical and China Resources Beer recently signed a cooperation agreement on a digital financial platform project in Hangzhou. According to the agreement, the Ant Division of China Resources Beer will achieve "three unifications": the "unified entrance" of multi-customer groups, the "unified collection" of multiple financial services, and the "unified management" of orders and financing services. use data flow to integrate decentralized business systems, so that dealers can have full online, one-stop access to the financial services of multiple banks.

Today, with the fierce competition in the beer industry, do some new craft brands still have a place? The answer is yes. For example, at the 33rd Qingdao International Beer Festival held on Golden Beach on the west coast last year, large and small factories offered beer together. Many young people stop in front of a craft raw pulp fresh beer called "Stryker". Sticky fresh Beer uses high-quality raw materials to retain the aroma of hops and barley malt through long-term fermentation, making its taste richer and more layered. The exclusive process of no eliminate virus, no filtration, no centrifuge and no chemical raw materials breaks through the bottleneck of short shelf life of fresh beer and keeps the taste of the original craft fresh beer from deteriorating for more than six months. At the same time, the clarification technology has achieved the same clarification effect as filtered beer, no wonder consumers say they drink high-end beer at a low price. It is believed that at the 34th Oktoberfest this summer, the figure of "Stick" will be more beautiful.

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